Research Into Similar Posters. - The Ring/The Woman In Black

The Ring Two

Before designing my own poster I looked at the poster for The Ring, in order to get an idea of the different conventions of a horror film poster. Immediately the use of monochrome and lack of colour was brought to my attention. This gives the poster a more sinister, cold feel, immediately defining it as a horror film poster. 

The poster is very simple and vague, intriguing the viewer, and not giving much away. The faded, fuzzy effect on the poster represents the fuzzing, and white noise of the tape that kills people. 

The tag line says 'Before you die, you see', which is a intriguing statement which leaves the viewer wondering what they will see.

The billing block is positioned at the bottom of the poster in a long, thin font. This appears to be the same on the majority of film posters.

The Woman in Black 2 

The tag lines is positioned at different places on the shadow who is the woman in black. 'She never forgives. She never forgets. She never left.' is a broken up tag line, using rule of thirds, creating emphasis on 'She never..'. This makes the tagline more bold and imperative. 

Again, there is a lack of colour, and a grey filter appears to have been used to dull the colour.  It is hard to distinguish whether or not the image of the woman in black is a shadow, this scares the audience because it makes her more mysterious and unidentifiable.

The image takes up the whole of the poster, with the main feature in the centre, making it stand out.