We decided to use the production company which my group last year created for our AS project. This production company logo was created using, thorough research, for a thriller that we made last year, and therefore looks suitable and appropriate for our horror trailer. Binary oppositions were used, black and white; this is to connote good and evil, sane and insane, day and night. All of which can be related to the theme of the trailer.
The image of a black and white animated eye makes the viewer feel almost as they're being watched in a creepy way, almost as if they can't escape the gaze. This is fitting because the main character of our trailer, Rosie, can't escape the nightmares she's having.
The sans serif font is in bold, black, uppercase letters. The purpose of this is so it stands out, and looks clear, and aggressive.
We chose 'Blumhouse Productions' as our second production company associated with our trailer. This is a real company responsible for the efficient production of films such as; Paranormal Activity (1,2,3&4), Jessabelle, Ouija, and Sinister; all of which are of the horror genre. However the film produced by this company which swayed our decision to use them was Insidious. This is because Insidious is of a similar theme to our film.

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