Further Target Audience

Psychographics is the name given to the categorisation of audiences based on things such as their likes, personalities, values, attitudes, and lifestyles. There are 8 commonly known categories which are listed below.

• Reformer - This is the 'Higher Education' category in which they appreciate the quality and simplicity of brands. Generally they aren't materialistic, and focus their energies on personal growth

• Mainstreamer - This is arguably the largest of the 8 categories, containing people who conform to conventional films, and favour popular, well known brands (family brands).

• Resigned - This tends to be the 'Older' category, in which their brand choices revolve around economy, safety, and familiarity. They tend to be strict, and rigid, unsusceptible to change.

• Struggler - Could arguably be described as a lower class category, whereby they heavily consume commodities such as alcohol and fast food. Their brand choices are influenced by impact and sensation.

• Aspirer - This tends to consist of young charismatic, acquisitive, materialistic people who are into things such as fashion.

• Explorer - The conventional traits of people in this group are adventurous, challenging, and indulgent. Their brand choice reflects these traits.

• Succeeder - The 'Top Management' category consisting off confident, prestigious, organized people with great work ethics and strong goal orientation. Stress relief is the main influence of their brand choice.

This research shows that the audience for our horror film would be flexible in terms of categories, however appealing mainly to the 'Mainstreamer' category as it is conventional.