Sunday, 14 September 2014

Secondary Target Audience Research

For my secondary research into target audience I am going to search for films with a similar storyline and style to ours on IMDB, and have a look at their target audiences. 


  • Insidious - The most popular target audience for this film was both males and females under the age of 18.

  • The Ring (2002) - This film was equally as popular amongst people of both genders, and all age groups. 

  • The Grudge (2004) - This film was watched mostly by female and males under the age of 18.

  • The Amityville Horror (1979) - This film was most popular amongst females under the age of 18, however males under the age of 18 weren't far behind. 

After looking at the different target audiences for similar films to ours, I can conclude that the target audience we should be expecting is both females and males between the ages of 15-25. 

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